I created a picture- board via Pinterest (social media) from Kustavi during winter time. Different winter-activities in the calming and beautiful archipelagic nature could be a way to attract people to visit Kustavin Kipinä off-season.
Pinterest could be one of many useful marketing tools for Kustavin Kipinä, through Pinterest they could download pictures of the place during winter time to show the world what an exotic place this could be during winter time.

http://pinterest.com/pin/48906345925638802/


//Alexandra

New Design in Hospitality

This is something I found really open-minded thinking. It's focus is on Hotel management
but it's main points are easily adapted to other Hospitality industry as well.

http://library.the-group.net/ihg/client_upload/file/The_new_kinship_economy.pdf

I hope you find it as useful as I did!

-Minna

Second working day @ Novia

The day started at 9 a.m. by Johanna and Sari from "Get a Life" telling us about the future and progresses in innovation processes. As there were only two group members present in the morning, we decided to join the team Lightbulb. Our task was to brainstorm the future needs of our clients customers and the basic needs that result for the company. After that we chose one topic. The topic we chose was about the winter season in Kustavi. See picture.
 
 

The last task was to write a short story about Kustavi's winter season in 2025. One team member of Spark Plugs joined us at this time. We finished the task and presented it to the other Inno Groups and Coaches before the lunch break. The rest of the day we discussed the information we received from the client Pekka Kuru. It was really fun to cooperate with the team Lightbulb and to get to know new people.

 
 - Anja, Sanna, Marko